The human brain wasn’t designed to deal with an overload of rapid change, uncertainty and
ambiguity. Unfortunately, whether we’re equipped to deal with it or not, these conditions are an
unavoidable reality in the modern world. Our clients are searching for ways to create consistent
certainty where certainty does not—or cannot—exist. After all, the very definition of ambiguity
means that the understanding of a situation is unclear, possibly unknowable, and is open to
multiple interpretations.